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独家红点总裁PeterZec中国好设计首次亮相2015厦门国际营商周-(XINWEN)

发布时间:2021-10-09 17:45:22 阅读: 来源:臭味剂厂家

2015年“厦门国际营商周——红点在中国”于10月30日上午10点正式拉开帷幕。本次活动将持续四天,带来一场国际顶级设计盛宴,促进中外设计交流。本次设计周还将首次颁发“中国好设计”奖项,中国卫浴企业代表恩仕(AXENT)及厦门水蜻蜓携最新获奖作品亮相活动现场。中洁网独家专访红点总裁Dr. Peter Zec,来听听看红点最高领导人对本次活动的介绍。

【记者】:您认为今年的设计周相比去年有什么样的不同吗?

【皮特·扎克博士】:今年已经是设计周第四年,我们每年都在追求进步,并且我们每年都越来越好,得到越来越多的合作。正如你可以看到今年的展厅相比去年也要更大,因此我们对未来也是充满信心。

iBK: What do you think of the difference between this year’s Red-dot Xiamen design week than last year?

Dr.Peter Zec: You know, we seek improvements every year, and we are getting better and better every year, and getting more and more cooperation each year. So as you can see from the result that the scale is getting bigger, and we are looking forward to a better future.

【记者】:您认为中国市场吸引着国外设计师吗?

【皮特·扎克博士】:这是当然了,中国是世界最受欢迎市场之一。正如你可以在今天展厅内所看到的,有很多国外的设计师,他们来的目的就是希望能与更多的中国公司合作,能与中国合作。

iBK: Do you think the designers overseas will be interested in Chinese market?

Dr.Peter Zec: Of course, Chinese market is one of the most popular market now for all over the world. As you can see in the show, we already have many foreign designers here, they want to work with Chinese companies and they want to work with China.

【记者】:为什么红点会选择厦门这座城市开办国际营商周这样的活动呢?

【皮特·扎克博士】:因为首先时我们收到了厦门市政府的邀请,而当我们来到这座美丽的城市,我认识到了一些志同道合的人,同时看到了厦门发展的潜力。因此我们认为厦门可作为一个很好的平台去传播红点的理念,开辟新纪元。一切看起来都很顺利,我们也很乐意来到这里。

iBK: Why does Red-dot org. Chose Xiamen as a platform to improve the influence of Red-dot award?

Dr.Peter Zec: Because first of all, it’s the invitation we got from Xiamen, and then we came to Xiamen this beautiful city, and then we met many inspiring people and saw many good industry potentials here. So we think the city is ready to create a new age for Red-dot, and everything seems so riGHt, so we are very happy to be here.

【记者】:您认为获得红点奖对一个企业来说意味着什么?

【皮特·扎克博士】:红点奖是世界范围内公认的最受认可和欢迎的奖项之一。甚至连法拉利、苹果、玛莎拉蒂这样的大牌公司都来参赛,寻求红点奖,以获得红点为荣。所以你可以相信红点奖对于一个企业的重要性。红点奖是世界好设计的高质量奖项。

iBK: What do you think of the meaning of Red-dot award for a company?

Dr.Peter Zec: I think Red-dot is a very well-respected worldwide quality award. You know, all grand companies like Ferrari, Apple, Maserati are seeking the Red-dot, they came for Red-dot, they are proud of Red-dot, so you can imagine how important is the Red-dot for them. So this kind of quality award is for all the world design.

【记者】:我们在今年的展厅上看到“中国好设计”的出现,这个奖项是第一次展示吗?您能跟我们介绍下“中国好设计”吗?

【皮特·扎克博士】:是的,“中国好设计”是第一次亮相红点设计周,是一个全新的奖项。随着中国经济的快速发展,中国需要有自己独立的、专属的以红点主导的设计奖项。这个奖项的创建应该像红点设计奖和其他国际性奖项的水平。因此在今年,我们在中国推出了“中国好设计”,希望让更多中国的消费者了解红点设计,中国设计,也希望中国的厂商能利用好这样的奖项,追求更高的设计质量。你可以看到我们有单独设一块区域摆放第一届获奖候选作品,然后在周六,也就是明晚会有个最终的颁奖仪式,届时会公布哪些企业获奖。这是红点在中国的新征程,我们之前从来没这么做过,但我们做了觉得很有意义,因为更多的消费者可以了解设计,了解产品,他们会形成自己的判断力,甚至与我们的评委的判断进行比较。

iBK: We can see that this year “China Good Design” is here, is it the first time for this award in China?

Dr.Peter Zec: Yes, it’s new, it’s completely new. And I think with the growth of Chinese economy, it needs an owned, independent designer award, it should be the award created like Red-dot designer award or other international designer award. So for this year, we started this year, China Good Design, because we think for China, it needs its own quality good design award and Chinese consumers would understand this, and Chinese industry should make use of it, and they should put the standard when they seek a good design. So we show here with all the nominees and finals’s products around us, and on Saturday you will see the winners. This is a new approach, we have never done this before, but it’s interesting, because all the consumers can see by themselves, they can compare with jury’s judgement.

【记者】:您认为近几年红点产品设计有哪些主要趋势呢?

【皮特·扎克博士】:很难去评判产品趋势。但是新技术、新材料总会成为新设计的元素。因此你可以看到越来越多的高新技术产品,产品变得越来越轻,越来越智能化。尤其是在电子产品,设计师创造出越来越多的潘多拉盒子和触感界面。很多产品表面看上去没什么差别,但厉害的在内部的技术与功能性,因此要说到未来产品的趋势,依然是以智能化为主导。总而言之,现代设计以技术为主导,如果发明了一项新技术,你能很快看到相应的设计与配套的产品应运而生。

iBK: What do you think of the trend for recent year’s Red-dot product design?

Dr.Peter Zec: It’s very hard to say the trends in design, because trends always following new technology, new material, so you can see many technical products are becoming more lighter, more intelligent. And especially the trend in electronic area, the designer is creating more and more black-boxes and the interface, if you switch it on, it becomes more and more important. So the main expect of the design is in the product, and you cannot see from outside, outside is much similar. So it becomes more and more important to create an interface design, and for the function of the ability of this product, so the product is becoming more and more intelligent.All in all, modern design is technology driven, if there is a new technology, you can see there is a design following the trend.

【记者】:红点在中国下一步的计划是什么?

【皮特·扎克博士】:我们很希望能在中国有更多的出镜率,在未来我们可能会在中国开红点博物馆,或者红点设计中心,正如我们所知,台湾已经有一家红点博物馆了。同时我们也希望在中国进行一项特别的设计师集训项目,中国的潜力很巨大!

iBK: What’s the next move for Red-dot Chinese market?

Dr.Peter Zec: We want to increase our presence in China, maybe we will establish some other design museum or design centers, as you know there is a museum in Taiwan already, and we do want to create a very specific tRaining program for Chinese designers.

【记者】:感谢皮特·扎克博士接受中洁网的采访,我们衷心祝愿今年的设计周圆满成功!

iBK: Thank you so much for your time, we sincerely wish this year’s show a great success!

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